By Jeremy Reddig
A Marketing Strategy For the Books
Live streaming has changed the way marketers are getting their customers to buy, and today I saw it. On February 23, 2015. Gary Vaynerchuk aka GaryVee, Co-Founder of VaynerMedia had a live event he called “Super 8”.
What was Super 8, you ask?
Super 8 was an eight hour event that GaryVee hosted across 4 live streaming platforms:
- Facebook Live
These four platforms had the pleasure to witness a tremendous breakthrough for live streaming. For those of you who don’t know Gary Vaynerchuk started a YouTube Series called The #AskGaryVee Show. Which, is centered all around his following asking him questions. His catch phrase is “You keep asking questions, and I will keep answering them”. 188 episodes later, here we are today.
Gary Vaynerchuk compiled the entire show as well as bonus content into a book called:
The idea behind Super 8 was to sell 8 copies of his book to people who would then send in their receipts as a proof of purchase for a chance to enter into a drawing to win one hour with Gary Vaynerchuk roughly a $20,000 offer for the price of $200. Being the social media guru that GaryVee is he managed to growth hack by having special appearances along with giveaways the entire 8 hours. It was phenomenal, and he really set the bar for live stream marketing. AND! He did this all with a book, just to show the world his raw skills.
Props to Gary Vaynerchuk and his team at VaynerMedia for soaring to newheights today. The #AskGaryVeeBook is well on its way to ranking in the top #100 overall in Amazon’s book category, as it is already #1 in three book categories related to business, technology and marketing. Are you wondering who the winner was, because he literally had people watching all day for 8 hours. Luckily for you, I am going to give you the details.
GaryVee managed to take it one step further when he announced the winner live on all of the platforms above at the end of 8 hours, as well as, posted it to his SnapChat story. The winner was Greg Flint from Tennessee. Again the winner, had to buy 8 books, which Greg did. So, he will be getting flown in to meet one on one with Gary Vee who said he is “going to put everything he has into that hour and is going to change his life”. Oh, and I almost forgot, this 8 hour strategy resulted in 5,220+ books to be sold. Making this one successful marketing strategy.
Thanks Gary Vaynerchuk for showing the world how its done. Congratulations Greg, I hope you Crush It!
My name is Jeremy Reddig, author of #ThePowerfulDay and I’m out